"Lots of organizations have customer data, but not in a way that's useful," said a speaker at the Canadian Marketing Association's national convention. "Retailers have all kinds of data in different places-they don't have a single view of the customer." The speaker is saying that retailers do NOT use which of the following?
A)information distribution centres
B)data warehouses
C)information extraction mines
D)data intermediaries

Question

Quizplus · Accepted Answer

The speaker is saying that retailers do not have a single view of the customer, which implies that they do not have a data warehouse where all their customer data is stored and organized in a useful way. The other options, information distribution centres, data intermediaries, and information extraction mines, are not mentioned by the speaker and therefore cannot be determined as being used or not used by retailers.

"Lots of Organizations Have Customer Data, but Not in a Way