How should an organization view every transaction?
A)as simply a financial exchange
B)as harmful to customer relationship management
C)as the opportunity to collect vast amounts of data about the customer
D)as the creation of customer-organization multiplicity

Question

Quizplus · Accepted Answer

In today's business world, every transaction should be viewed as an opportunity to collect vast amounts of data about the customer. This data can be used to improve the customer experience, personalize marketing efforts, and increase customer loyalty. Simply viewing transactions as a financial exchange or as harmful to customer relationship management is a short-sighted approach that fails to recognize the strategic value of customer data. Creating customer-organization multiplicity is also not a primary goal of every transaction.

How Should an Organization View Every Transaction