In a restaurant, when a consumer is greeted, shown to their table and served, in CRM terms, which term describes all of these interactions?
A)touch points
B)focus areas
C)information search periods
D)observational data

Question

Quizplus · Accepted Answer

Touch points refer to any interaction a customer has with a company, from initial contact to after-sales service. In this case, being greeted, shown to a table, and served are all touch points in the customer's experience at the restaurant.

In a Restaurant, When a Consumer Is Greeted, Shown to Their