What is the term for everything,both favourable and unfavourable,that a person receives in an exchange (it can be tangible,intangible,a service,an idea,or a combination of these things)?
A)brand equity
B)quality
C)warranty
D)product

Question

Quizplus · Accepted Answer

The term that describes everything a person receives in an exchange, both favorable and unfavorable, is product. This includes tangible products, intangible services, ideas, and combinations of these things. Brand equity refers to the value of a brand, quality refers to the standard of something, and warranty refers to a guarantee provided by a manufacturer. While these concepts may be related to the overall offering, they do not encompass everything a person receives in an exchange.

What Is the Term for Everything,both Favourable and Unfavourable,that a Person