What is the starting point in creating a marketing mix?
A)price
B)product
C)distribution channel
D)promotional media

Question

Quizplus · Accepted Answer

The starting point in creating a marketing mix should be the product itself. Before determining price, distribution channel, or promotional media, it is essential to have a clear understanding of the product's unique features, benefits, target audience, and competitive advantages. Only then can the other elements of the marketing mix be developed in alignment with the product's positioning and objectives.

What Is the Starting Point in Creating a Marketing Mix