Men generally do not put much thought in to the type of toothpaste or shampoo they purchase. Baby Boomers, for example, do not see much difference in the function of these products. In fact these individuals tend to buy hygiene products on the basis of the lowest price. Which of the following terms best describe these products?
A)low-prestige specialty products
B)product equivalents
C)heterogeneous shopping products
D)homogeneous shopping products

Question

Quizplus · Accepted Answer

Homogeneous shopping products are products that are considered similar by consumers and are bought based on price, convenience, and availability, rather than specific brand or features. Toothpaste and shampoo are generally considered homogeneous shopping products, and baby boomers tend to buy them based on the lowest price.

Men Generally Do Not Put Much Thought in to the Type