Why is the creation of a product the starting point for the marketing mix?
A)The production department must know what to produce first.
B)Production strategy is the first of the four Ps listed in the marketing mix.
C)Determination of the price, promotional campaign, and distribution network cannot begin until the product has been specified.
D)Product development takes the longest amount of time to complete.

Question

Quizplus · Accepted Answer

The creation of a product is the starting point for the marketing mix because determining the price, promotional campaign, and distribution network cannot begin until the product has been specified. The other options are not accurate explanations for why product creation is the starting point.

Why Is the Creation of a Product the Starting Point