Question 1

In order to be effective, augmented reality should be used in real-world environment. What does that mean about that environment?
A)It would be online.
B)It would be a website.
C)It would be a mobile phone.
D)It would be a retail store.

Accepted Answer

Augmented reality is typically used in real-world environments such as retail stores to allow customers to view products in a more interactive way.

Question 2

Andrea needs to find a kennel for boarding her son's dogs. There are several different kennels in her community, and Andrea believes all of them to be basically alike. The only feature she is genuinely concerned about is low price. For Andrea, which type of product is the kennel for boarding dogs?
A)specialty goods
B)unsought goods
C)heterogeneous shopping
D)homogeneous shopping

Accepted Answer

The kennel for boarding dogs is considered as a homogeneous shopping product because Andrea believes that all the kennels in her community are alike and she is only concerned about the price. She does not have any specific preference or requirement for any particular kennel. Thus, it is a standard product that is interchangeable, and customers choose based on price and convenience.

Question 3

Colin stopped at Canadian Tire to buy a snow shovel. While he was paying for his shovel, he noticed a can of WD-40 engine lubricant, which he also purchased. In this example, which type of product is the WD-40?
A)specialty product
B)convenience product
C)business product
D)shopping product

Accepted Answer

WD-40 is a convenience product as it is a low-cost item that is frequently purchased with minimal effort or thought.

Question 4

What are the two types of shopping products?
A)unsought and convenience
B)generic and family
C)exclusive and intensive
D)heterogeneous and homogeneous

Accepted Answer

Heterogeneous shopping products are those that the consumer sees as different and wants to inspect for quality and suitability (e.g., furniture, clothing, universities), while homogeneous shopping products are those that the consumer sees as similar and wants to compare based on price (e.g., appliances, electronics).

Question 5

What does the convenience product marketing strategy include?
A)wide distribution of the product
B)higher than ordinary prices
C)few retail outlets other than convenience stores
D)significantly lower promotion budgets

Accepted Answer

The convenience product marketing strategy focuses on wide distribution of the product, making it easily accessible to consumers.

Answer: D
 Convenience products are typically low-priced items that do not require a lot of marketing promotion to sell. As such, a significantly lower promotion budget is often used for convenience products. Higher than ordinary prices (B) and few retail outlets other than convenience stores (C) are not necessarily part of the convenience product marketing strategy.

Question 6

Cadbury Dairy Milk chocolate can be purchased regularly with little shopping effort, usually with little planning, and it requires wide distribution. What would this chocolate bar be described as?
A)as a convenience product
B)as a specialty product
C)as a shopping product
D)as an unsought product

Accepted Answer

Cadbury Dairy Milk chocolate is widely available and purchased with little effort, indicating it is a convenience product.

Question 7

Men generally do not put much thought in to the type of toothpaste or shampoo they purchase. Baby Boomers, for example, do not see much difference in the function of these products. In fact these individuals tend to buy hygiene products on the basis of the lowest price. Which of the following terms best describe these products?
A)low-prestige specialty products
B)product equivalents
C)heterogeneous shopping products
D)homogeneous shopping products

Accepted Answer

Homogeneous shopping products are products that are considered similar by consumers and are bought based on price, convenience, and availability, rather than specific brand or features. Toothpaste and shampoo are generally considered homogeneous shopping products, and baby boomers tend to buy them based on the lowest price.

Question 8

The new iPhone 8 comes in black, white, gold, and space grey. Many consumers are interested in this product because of the cool image attached to the Apple brand. Which of the following is an example of the iPhone's tangible feature?
A)brand equity
B)competitors
C)colour
D)image

Accepted Answer

Colour is a tangible feature that can be physically observed and measured. It is a characteristic of the product that is visible and can be compared with other options. Brand equity, competitors, and image are intangible features of the product.

Question 9

Why is the creation of a product the starting point for the marketing mix?
A)The production department must know what to produce first.
B)Production strategy is the first of the four Ps listed in the marketing mix.
C)Determination of the price, promotional campaign, and distribution network cannot begin until the product has been specified.
D)Product development takes the longest amount of time to complete.

Accepted Answer

The creation of a product is the starting point for the marketing mix because determining the price, promotional campaign, and distribution network cannot begin until the product has been specified. The other options are not accurate explanations for why product creation is the starting point.

Question 10

When PaintingsDirect, an online seller of contemporary original art, markets its art to home decor buyers for retailers, custom-framing stores, and intermediaries that supply furniture and home furnishings retailers, which type of products is it selling?
A)specialty
B)consumer
C)business
D)convenience

Accepted Answer

PaintingsDirect is selling its art to other businesses who then sell to consumers for home decor purposes, making it a business-to-business (B2B) product.

Question 11

What is the starting point in creating a marketing mix?
A)price
B)product
C)distribution channel
D)promotional media

Accepted Answer

The starting point in creating a marketing mix should be the product itself. Before determining price, distribution channel, or promotional media, it is essential to have a clear understanding of the product's unique features, benefits, target audience, and competitive advantages. Only then can the other elements of the marketing mix be developed in alignment with the product's positioning and objectives.

Question 12

James bought a pair of winter boots. What kind of product would these boots be classified as?
A)as a consumer product
B)as a specialty product
C)as a shopping product
D)as an unsought product

Accepted Answer

James bought a pair of winter boots. This is a consumer product because it is a product that is bought by consumers for personal use.

Question 13

While Alison was showing her new grandson to friends, the baby needed a diaper change, and she had brought none with her. She normally uses eco-friendly Seventh Generation brand diapers but settled for a Pampers brand diaper because that was the only brand stocked at the local grocery store. For Alison, which type of product is the recent diaper purchase?
A)shopping product
B)impulse product
C)convenience product
D)specialty product

Accepted Answer

The recent diaper purchase is categorized as a convenience product because it was bought out of necessity and without much consideration for a specific brand or feature.

Question 14

Which of the following best describes a business product?
A)It is a product sold to customers.
B)It is a product used to manufacture other goods and services.
C)It is a product bought to satisfy an individual's personal needs.
D)It is a product loved by everyone.

Accepted Answer

A business product is a product that is used in the manufacturing of other goods and services. It is not sold directly to customers, but rather to other businesses that use it in their production process. Examples of business products include raw materials, machinery, and equipment.

Question 15

To most people, what does the term "product" mean?
A)a tangible good
B)a service
C)an idea
D)a person

Accepted Answer

The term "product" typically refers to a tangible good that can be purchased or consumed by a customer. While services, ideas, and people may also be marketed and sold, they are not typically referred to as "products" in the same way that physical goods are.

Question 16

Jake wanted a La-Z-Boy chair. He watched newspaper ads until he found the chair on sale. For Jake which type of product is the La-Z-Boy chair?
A)shopping
B)convenience
C)component
D)unsought

Accepted Answer

The La-Z-Boy chair is a shopping product because Jake took the time to search for it and compare prices before making a purchase.

Question 17

Which of the following is the best example of a shopping product for most consumers?
A)a light bulb for the front porch fixture
B)Vital Radiance makeup by Revlon
C)a box of Procter & Gamble Tide
D)a gas barbeque for the new patio

Accepted Answer

A shopping product is characterized by the consumer's willingness to spend time and effort in searching and comparing before making a purchase. A gas barbeque for the new patio fits this description best, as consumers are likely to compare features, prices, and brands before making a decision.

Question 18

Which of the following is the best example of a convenience product?
A)a box of cereal purchased every 3 months
B)the daily purchase of a local newspaper
C)a gallon of specialty ice cream
D)a frozen bag of peas used for a new recipe

Accepted Answer

A convenience product is a low-cost, frequently purchased item that requires minimum effort from the consumer to buy. The daily purchase of a local newspaper best fits this definition as it is a low-cost item that is purchased on a daily basis with minimal effort. The other options are not convenience products as they are either purchased infrequently or require more effort from the consumer to purchase.

Question 19

Compared to the other classifications of consumer products, shopping products are which of the following?
A)widely available so they need little or no mass promotion
B)less expensive than convenience products and sold via aggressive sales techniques
C)purchased without significant planning and present low to risk to buyers
D)usually more expensive than convenience products and found in fewer stores

Accepted Answer

Shopping products are usually more expensive than convenience products and found in fewer stores. Consumers are willing to shop around and compare options before making a purchase, so companies need to offer unique features and benefits that set their product apart. As a result, shopping products often require more targeted marketing strategies and promotional efforts.

Question 20

What is the offering at the heart of an organization's marketing program?
A)brand equity
B)quality
C)warranty
D)product

Accepted Answer

The offering at the heart of an organization's marketing program refers to the product or service being sold. This is the main focus of the marketing efforts as it is the tangible item the company is promoting and trying to sell to consumers. While brand equity, quality, and warranty are important aspects of a marketing program, they all tie back to the product or service being offered.

Quiz 10: Product Concepts

In order to be effective, augmented reality should be used in real-world environment. What does that mean about that environment?

Andrea needs to find a kennel for boarding her son's dogs. There are several different kennels in her community, and Andrea believes all of them to be basically alike. The only feature she is genuinely concerned about is low price. For Andrea, which type of product is the kennel for boarding dogs?

Colin stopped at Canadian Tire to buy a snow shovel. While he was paying for his shovel, he noticed a can of WD-40 engine lubricant, which he also purchased. In this example, which type of product is the WD-40?

What are the two types of shopping products?

What does the convenience product marketing strategy include?

Cadbury Dairy Milk chocolate can be purchased regularly with little shopping effort, usually with little planning, and it requires wide distribution. What would this chocolate bar be described as?

The new iPhone 8 comes in black, white, gold, and space grey. Many consumers are interested in this product because of the cool image attached to the Apple brand. Which of the following is an example of the iPhone's tangible feature?

Why is the creation of a product the starting point for the marketing mix?

When PaintingsDirect, an online seller of contemporary original art, markets its art to home decor buyers for retailers, custom-framing stores, and intermediaries that supply furniture and home furnishings retailers, which type of products is it selling?

What is the starting point in creating a marketing mix?

James bought a pair of winter boots. What kind of product would these boots be classified as?

Which of the following best describes a business product?

To most people, what does the term "product" mean?

Jake wanted a La-Z-Boy chair. He watched newspaper ads until he found the chair on sale. For Jake which type of product is the La-Z-Boy chair?

Which of the following is the best example of a shopping product for most consumers?

Which of the following is the best example of a convenience product?

Compared to the other classifications of consumer products, shopping products are which of the following?

What is the offering at the heart of an organization's marketing program?