What does the convenience product marketing strategy include?
A)wide distribution of the product
B)higher than ordinary prices
C)few retail outlets other than convenience stores
D)significantly lower promotion budgets

Question

Quizplus · Accepted Answer

The convenience product marketing strategy focuses on wide distribution of the product, making it easily accessible to consumers.

Answer: D
 Convenience products are typically low-priced items that do not require a lot of marketing promotion to sell. As such, a significantly lower promotion budget is often used for convenience products. Higher than ordinary prices (B) and few retail outlets other than convenience stores (C) are not necessarily part of the convenience product marketing strategy.

What Does the Convenience Product Marketing Strategy Include