Alberto-Culver introduced Baker's Joy in the mid-1980s as a product for cooks to use to grease and flour baking pans.The product was not nearly as successful as Alberto-Culver hoped,and it discontinued the product in 2001.What type of strategy was being implemented when Alberto-Culver discontinued the product?
A)repositioning
B)cannibalization
C)product line extension
D)product line contraction

Question

Quizplus · Accepted Answer

Product line contraction involves discontinuing unprofitable or underperforming products, which is what Alberto-Culver did with Baker's Joy.

Alberto-Culver Introduced Baker's Joy in the Mid-1980s as a Product