V8 juice has for years advertised itself as a refreshing and nutritious drink that contains eight different vegetables, and that is what the brand name V8 means to most consumers. What type of strategy was used when the manufacturer of V8 juice introduced V8 Orange and Mango juice?
A)repositioning
B)product line extension
C)cannibalization
D)disintermediation

Question

Quizplus · Accepted Answer

The manufacturer used a product line extension strategy by introducing a new flavor of juice (V8 Orange and Mango) while still maintaining the original V8 Juice brand name and association with vegetables. This allows the company to appeal to a wider audience and potentially increase sales without cannibalizing their existing product line.

V8 Juice Has for Years Advertised Itself as a Refreshing