The Alberto Culver Company introduced Baker's Joy in the mid-1980s as a product for cooks to use to grease and flour baking pans. The product was not nearly as successful as Alberto Culver hoped, and it discontinued the product in 2001. What type of strategy was being implemented when Alberto Culver discontinued the product?
A)repositioning
B)cannibalization
C)product line extension
D)product line contraction

Question

Quizplus · Accepted Answer

Product line contraction involves discontinuing certain products or product lines due to low demand, unprofitability, or other reasons. In this case, Alberto Culver discontinued Baker's Joy due to its lack of success in the market.

The Alberto Culver Company Introduced Baker's Joy in the Mid-1980s