The introduction of Tide Simple Pleasures, a laundry detergent inspired by the natural essences of vanilla and lavender, is an example of which of the following?
A)product modification
B)brand mix extension
C)product diversification
D)brand repositioning

Question

Quizplus · Accepted Answer

Tide Simple Pleasures is a modified version of the original Tide detergent, with the addition of natural scents of vanilla and lavender. Therefore, it is an example of product modification, which involves altering a product's characteristics, such as quality, design, or features, to offer consumers new benefits and meet their changing needs. It is not a brand mix extension because Tide remains the same brand, nor product diversification since it does not entail launching an entirely new product line. It is not a brand repositioning either because it does not involve changing the brand's target market, image, or value proposition.

The Introduction of Tide Simple Pleasures, a Laundry Detergent Inspired