Baked beans, ketchup, and pizzas are all manufactured under the Heinz brand name. What strategy is Heinz using?
A)family branding
B)generic branding
C)bargain branding
D)umbrella branding

Question

Quizplus · Accepted Answer

Heinz is using family branding, also known as corporate branding, which involves marketing different products under a single brand name. This strategy can help to improve brand recognition and loyalty across various products.

Baked Beans, Ketchup, and Pizzas Are All Manufactured Under the Heinz