A Toronto diamond distributor has developed the first branded diamond called Hearts on Fire to help smaller retailers counter the volume jewellers' aggressive price discounting.What is the purpose of this move?
A)take away trademark rights
B)build product identity and customer loyalty
C)create a catchy phrase to promote diamonds
D)combat the quality appeal of generic products

Question

Quizplus · Accepted Answer

Products in categories that traditionally have not been branded are now attempting to establish brand names that companies hope will build loyalty.

A Toronto Diamond Distributor Has Developed the First Branded Diamond