What is a consumer who consistently and repeatedly purchases the same brand said to have?
A)brand loyalty
B)product equity
C)product loyalty
D)product repetition

Question

Quizplus · Accepted Answer

A consumer who consistently and repeatedly purchases the same brand is said to have brand loyalty. This means they have a strong preference and trust in the brand, which often leads to repeat purchases even in the face of competitors offering similar products.

What Is a Consumer Who Consistently and Repeatedly Purchases the Same