Which of the following is an example of a product modification?
A)lowering the price of textbooks
B)dropping a product from the product line
C)changing the colour of a laundry detergent
D)changing the amount of management time spent overseeing production

Question

Quizplus · Accepted Answer

Changing the colour of a laundry detergent is an example of a product modification because it involves altering the product's characteristics to appeal to a different target market or meet changing consumer preferences. Lowering the price of textbooks (A) and changing the amount of management time spent overseeing production (D) are examples of process modifications, while dropping a product from a product line (B) is an example of a product deletion.

Which of the Following Is an Example of a Product