In its early years of operation, MGP Ingredients Inc. sold ethanol and animal feed. A steep drop in its sales led the company to focus on developing the first low-carb wheat proteins and starches. What would these low-carb products be an example of?
A)a repositioning strategy
B)a new product line
C)an addition to an existing product line
D)a discontinuous innovation

Question

Quizplus · Accepted Answer

The development of the first low-carb wheat proteins and starches represents the introduction of a new product line for MGP Ingredients Inc.

In Its Early Years of Operation, MGP Ingredients Inc