For years, the Lacoste brand of clothing has targeted 40-something male consumers. Today, it targets both male and female fashion-conscious consumers in their 20s with everything from moon boots to shearling coats. Which strategy is being implemented?

Question

Quizplus · Accepted Answer

Lacoste is implementing a repositioning strategy by shifting its target audience from older, male consumers to younger, fashion-conscious consumers of both genders.

For Years, the Lacoste Brand of Clothing Has Targeted 40-Something