At what stage of the new-product development process are most new-product ideas rejected?
A)test marketing
B)business analysis
C)idea screening
D)idea generation

Question

Quizplus · Accepted Answer

Most new-product ideas are rejected in the idea screening stage as it involves evaluating and screening the ideas to determine whether they fit with the company's objectives and whether they are feasible in terms of resources, cost, and market potential. This stage eliminates many ideas that do not meet the criteria for further development.

At What Stage of the New-Product Development Process Are Most