Top managers at a company that publishes regional magazines considered making maps, but then decided maps were not within the company's corporate mission. Which stage of the new-product development process did its new-product development process reach?
A)idea generation
B)idea screening
C)business analysis
D)customer testing

Question

Quizplus · Accepted Answer

The given scenario describes the idea screening stage of the new-product development process. The company had already generated the idea of making maps, but they screened and evaluated it against their corporate mission and decided not to pursue it. Therefore, the correct answer is option B, i.e., idea screening.

Top Managers at a Company That Publishes Regional Magazines Considered