Middleton has developed the Flybar 1200, an extreme pogo stick that propels users more than 1.5 metres into the air. A group was assigned the task of estimating preliminary demand for the product, costs (including issues with liability), sales, and future profitability. During which stage of its new-product development process would this have occurred?
A)business analysis
B)concept testing
C)screening
D)test marketing

Question

Quizplus · Accepted Answer

During the business analysis stage, a company analyzes the potential demand, costs, and profitability of a new product. This includes evaluating issues such as liability and conducting market research to determine potential sales. Therefore, this is the most likely stage in which the group would be tasked with estimating demand, costs, sales, and future profitability for the Flybar 1200. Concept testing involves gathering feedback on a product idea from potential customers, screening involves evaluating the feasibility of a product idea, and test marketing involves introducing a new product to a limited market to assess its performance before a full launch. None of these stages would be as relevant for the task assigned to the group.

Middleton Has Developed the Flybar 1200, an Extreme Pogo Stick