Seven employees at Ferguson Fabricators are trying to come up with ideas for new-product development.The employees are all in a room together,shouting out potential ideas.The ideas are written down and evaluated as they are generated.This is an example of brainstorming.

Question

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In traditional brainstorming, ideas are generated without immediate evaluation or criticism. The scenario described involves evaluating ideas as they are generated, which does not align with the typical brainstorming process.

Seven Employees at Ferguson Fabricators Are Trying to Come Up