Which strategy uses technology to deliver customized services on a mass basis?

Question

Quizplus · Accepted Answer

Mass customization uses technology to deliver customized services on a mass basis. This allows companies to offer personalized products or services to a large customer base, while still maintaining economies of scale. Mass standardization involves offering standardized products to a large customer base, while aggregated services and marketing involve combining different products or services to appeal to a broader market.

Which Strategy Uses Technology to Deliver Customized Services on a Mass