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Sandy Tappan Owns an Automobile Detailing Business Called Sizzlin' Shine

Question 126

Multiple Choice

Sandy Tappan owns an automobile detailing business called Sizzlin' Shine.Her goal is to outperform other auto shops by specializing in detailing services.Her shop doesn't do any mechanical or collision repair work.Tappan prices her detailing service higher than her competition because she uses only the best materials,and they cost more than the materials used by her competitors.Her goal is to maximize profits.
-Refer to Sizzlin' Shine.How is Tappan's pricing objective for Sizzlin' Shine best characterized?


A) as sales oriented
B) as quality oriented
C) as revenue oriented
D) as patronage oriented

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