Question 1

Nonprofit marketers face several limitations when making promotion decisions.What are some of these limitations? What two unique advantages for nonprofit organizations can help firms overcome these limitations?

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Question 2

What are the five key issues to remember when developing distribution strategies for service organizations?

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Question 3

Define core and supplementary services.Give an example of each for the following services:
a wedding consultant,a lawn care service,and tutoring service.

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Question 4

Five key characteristics distinguish how nonprofit organizations make pricing decisions from how for-profit organizations make pricing decisions.List and briefly describe four of these characteristics.

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Question 5

Three target market issues are unique to nonprofit organizations.Name these three issues,and provide one specific example of each of these issues.

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Question 6

There are four promotional strategies for dealing with the unique features of services.Name these strategies,and give examples of each,using Air Canada (or another air carrier you are familiar with)as your example service.

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Question 7

Describe the two unique challenges faced by service providers as they decide on a pricing strategy to use.

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Question 8

Name and briefly define the three categories of pricing objectives for services.

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Question 9

Nonprofit organizations do not make product decisions the same way that profit-oriented service providers do.List and briefly describe each of the three product-related decisions that are unique to nonprofit organizations.

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Question 10

Nonprofit organizations include a wide variety of entities ranging from the government to private,not-for-profit churches.Although nonprofit organizations differ substantially in size and purposes and operate in quite different environments,most perform common marketing activities.List four of these common activities.

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Question 11

Relationship marketing can be practised at three levels,each level adding a new kind of bond with the customer.Name and describe each of these levels,using a legal service to illustrate each level.

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Question 12

What is nonprofit organization marketing? How does nonprofit marketing affect economic activity in Canada?

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Question 13

What is the difference between internal marketing and relationship marketing? Why are these types of marketing important to service marketing?

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Question 14

You have been hired to promote the work of a local organization that provides services to troubled teenagers.Before beginning your job,you have been told that the organization cannot engage in advertising due to the sources of its funding.What three promotional options can you use in spite of the lack of budget?

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Quiz 11: Services and Nonprofit Organization Marketing