Which type of distribution is aimed at maximum market coverage and is used for many convenience goods and supplies that need to be available in every outlet where the potential customer might want to buy them?

Question

Quizplus · Accepted Answer

Intensive distribution is aimed at maximum market coverage, meaning that the product is available in as many outlets as possible to reach as many potential customers as possible. This strategy is often used for convenience goods and supplies that customers expect to find readily available in any retail outlet (such as soft drinks or snack foods). Selective franchising and exclusive distribution are opposite strategies that focus on limiting the number of outlets that can sell a particular product, while channel franchising involves creating a network of outlets that are owned and managed by the same organization.

Which Type of Distribution Is Aimed at Maximum Market Coverage