Canesta Company has developed a virtual keyboard out of light to be used with cell phones and personal digital assistants (PDAs) .The product beams an image of a keyboard on a desk,allowing the user to type on the image.The words are picked up by the user's digital device.When introduced to the market,the device will sell for less than $50.
-Refer to Canesta Company.If,in choosing its channel,Canesta is most concerned about its lack of financial,managerial,and marketing resources to support the product's introduction,what will its choice of channels largely be influenced by?
A) factors of ownership
B) market factors
C) producer factors
D) product factors
Correct Answer:
Verified
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