Selfridges is the second-largest department store in Great Britain.It works with House of Frasier,one of its competitors,to reduce operating costs by sharing channels of distribution to ship goods from more than 1,500 suppliers.
-Refer to Selfridges.What are Selfridges and House of Frasier engaged in?

Question

Quizplus · Accepted Answer

A strategic channel alliance is a cooperative agreement between businesses to use each other's already established distribution channels.

Selfridges Is the Second-Largest Department Store in Great Britain