When Blockbuster decided to establish Radio Shack stores within its existing stores,it seemed like a "marriage made in heaven" between a DVD rental chain known for frequent,loyal shoppers and one of the most identifiable consumer electronics retail brands.What was this an example of?
A) an agent/broker-dominated alliance
B) multiplicative channels
C) a nontraditional channel
D) a strategic channel alliance
Correct Answer:
Verified
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