Solved

When Blockbuster Decided to Establish Radio Shack Stores Within Its

Question 57

Multiple Choice

When Blockbuster decided to establish Radio Shack stores within its existing stores,it seemed like a "marriage made in heaven" between a DVD rental chain known for frequent,loyal shoppers and one of the most identifiable consumer electronics retail brands.What was this an example of?


A) an agent/broker-dominated alliance
B) multiplicative channels
C) a nontraditional channel
D) a strategic channel alliance

Correct Answer:

verifed

Verified

Unlock this answer now
Get Access to more Verified Answers free of charge

Related Questions

Unlock this Answer For Free Now!

View this answer and more for free by performing one of the following actions

qr-code

Scan the QR code to install the App and get 2 free unlocks

upload documents

Unlock quizzes for free by uploading documents