What is the term for the joint effort of all channel members to create a supply chain that serves customers and creates a competitive advantage?

Question

Quizplus · Accepted Answer

The term for the joint effort of all channel members to create a supply chain that serves customers and creates a competitive advantage is known as channel partnering. Channel partnering involves collaboration and cooperation among all members of the distribution channel to achieve mutual goals and objectives. It is aimed at creating value for customers and improving the overall competitiveness of the channel. Selective partnering, direct distribution, and intensive integration are not synonymous with the concept of channel partnering.

What Is the Term for the Joint Effort of All