Girls can log onto www.Barbie.com and design their own special Barbie doll. They can choose the doll's skin tone, hair colour, clothes, accessories, and name. The doll is created to the new owner's specifications and mailed to her by Mattel. With this doll, what is Mattel using?

Question

Quizplus · Accepted Answer

Mattel is using mass customization, as they are allowing customers to personalize their own Barbie doll according to their preferences, but still producing it on a large scale.

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