Selfridges Is the Second-Largest Department Store in Great Britain

Selfridges is the second-largest department store in Great Britain.It works with House of Frasier,one of its competitors,to reduce operating costs by sharing channels of distribution to ship goods from more than 1,500 suppliers.
-Cambridge Research & Instrumentation,Inc. ,a pioneer of liquid crystal-based imaging solutions,and Hinds Instruments,a leading developer of advanced birefringence measurement solutions,have announced that Hinds,with its considerable experience serving the advanced applications segment of this market,will distribute Cambridge's highly regarded imaging technology.What will the two companies engage in?

A) vertical conflict
B) an integrated supply chain
C) a strategic channel alliance
D) an information-based distribution channel