R.H.Kurt & Son,Inc. ,distributes rifles for hunting and target shooting,rifle barrels,triggers,cleaning equipment,and reloading equipment to sporting equipment retailers and many large discount stores.It carries products from 41 different manufacturers.The manufacturers whose products it carries are known for producing superior products and are leaders in their industries.In addition,Kurt is able to repair damaged rifles through its gunsmith service,which is available to all of its retailers.
-Refer to R.H.Kurt.When a consumer goes to a sporting goods store to buy a rifle scope and cleaning equipment and discovers the store does not carry rifle scopes,what is created that results in the consumer dissatisfaction?

Question

Quizplus · Accepted Answer

Discrepancy of assortment occurs when a retailer does not have all the items the consumer needs to receive full satisfaction.

RHKurt & Son,Inc