When supermarkets offer a wide variety of nontraditional goods and services under one roof,what are they engaged in?

Question

Quizplus · Accepted Answer

Supermarkets engaged in offering a wide variety of nontraditional goods and services are practicing scrambled merchandising, which means offering unrelated products and services to attract customers to stay longer and spend more in the store. Cross-selling refers to suggesting related products to the customer. Trading up is encouraging customers to upgrade their purchase to a more expensive version of the product. Cross-docking is a supply chain strategy where products are distributed directly from the manufacturer to the retailer without storing them in a warehouse.

When Supermarkets Offer a Wide Variety of Nontraditional Goods and Services