Which of the following statements best describes a retailer's promotion strategy?
A)The design of the promotion strategy would be done separately from the creation of the retailing mix.
B)The goal of a retail store's promotion mix is to position the store in consumers' minds.
C)Most advertising for retailers is carried out at the national level.
D)Retail promotion strategy does not include public relations activities.

Question

Quizplus · Accepted Answer

A retailer's promotion strategy includes advertising, public relations, personal selling, and sales promotions. The primary goal of a retailer's promotion mix is to create awareness and interest in the store and its products in order to position the store in consumers' minds. The promotion strategy is an integral part of the overall retailing mix, which also includes product, price, place, and presentation. Advertising for retailers can be done at the national, regional, or local level depending on the nature of the store and its target market. Public relations activities, such as community involvement and events, can also be an important part of a retailer's promotion strategy.

Which of the Following Statements Best Describes a Retailer's Promotion