Many Technologically Advanced Retailers Are Using a Technique to Interpret

Many technologically advanced retailers are using a technique to interpret the huge amounts of data collected through their point-of-purchase scanning equipment.The examination looks for products that are commonly purchased together to help retailers merchandise their stores to place products in the right places.What is this process?

A) market-basket analysis
B) simulated test marketing
C) market cross-tabulations
D) customer lifestyle analysis