The main element of a store's presentation the overall impression conveyed by the store's physical layout,decor,and surroundings.What is this called?
A)merchandise depth
B)location
C)atmosphere
D)total merchandise mix

Question

Quizplus · Accepted Answer

The overall impression conveyed by a store's physical layout, decor, and surroundings is known as the store's atmosphere. The atmosphere of a store influences the shopping experience and can ultimately impact a customer's decision to purchase or return to the store.

The Main Element of a Store's Presentation the Overall Impression