Rosarita is responsible for developing a plan for the optimal use of advertising,personal selling,sales promotion,and public relations.What is Rosarita developing?

Question

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Rosarita is developing a promotional strategy, which includes creating a plan for the optimal use of the four promotional tools (advertising, personal selling, sales promotion, and public relations) to achieve the company's communication and marketing objectives.

Rosarita Is Responsible for Developing a Plan for the Optimal