To increase its revenues,Air Canada has decided to sell space on air-sickness bags to companies that would like to use this unique channel for their promotional messages.
-Refer to Air Canada.What would be the most effective promotional method for Air Canada to use to find companies that would like to pay to have their promotional messages delivered to the 100 or so travellers on each of its flights?
A) personal selling
B) direct advertising
C) sales promotions
D) publicity
Correct Answer:
Verified
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