The North American Plastics Council Wants to Create More Consumer

The North American Plastics Council wants to create more consumer demand for products that are packaged in plastic.
-Refer to The North American Plastics Council.The council has set out how it will use all of the elements of the promotional mix to create a coordinated plan that will become an integral part of the organization's marketing strategy.What is the name for this plan?

A) a promotional strategy
B) a tactic for communication
C) a mass aggregation strategy
D) a communication objective