Which promotional involves a manufacturer focusing its promotional efforts on the consumer?

Question

Quizplus · Accepted Answer

Pull strategy involves a manufacturer focusing its promotional efforts on the consumer. This strategy involves convincing consumers to demand the manufacturer's products from retailers, which in turn will pull the product through the distribution channels. This is achieved through advertising, sales promotions, and other marketing efforts aimed directly at consumers.

Which Promotional Involves a Manufacturer Focusing Its Promotional Efforts on the Consumer