People who drink Coca-Cola are extremely loyal to this product. Which of the following statements best describes how increased advertising of Coca-Cola would affect brand loyal users of Coca-Cola?
A) The advertising would have no effect because loyal users of Coca-Cola have a neutral frame of reference.
B) The advertising could encourage loyal Coca-Cola users to try other brands.
C) The advertising could create a positive frame of reference for loyal Coca-Cola users.
D) The advertising could cause loyal Coca-Cola users to buy more.
Correct Answer:
Verified
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