Procter & Gamble has run ads that promote its Children's Safe Drinking Water program in which it shows its employees teaching people around the world how to purify their water. The program was instituted because 5,000 children die every day from diseases caused by unsafe water. These ads are examples of which type of advertising?
A)product
B)institutional
C)pioneering
D)comparative

Question

Quizplus · Accepted Answer

The ads promote Procter & Gamble's Children's Safe Drinking Water program, which is a corporate social responsibility initiative. Therefore, the ads are institutional advertising that aims to build the company's reputation and demonstrate its commitment to a cause.

Procter & Gamble Has Run Ads That Promote Its Children's