When launching the iPhone 6, Apple used advertising via television and the web to stimulate demand for its new cell phone. What type of advertising is this?
A)comparative advertising
B)innovative advertising
C)image advertising
D)pioneering advertising

Question

Quizplus · Accepted Answer

Pioneering advertising is used when introducing a new product to the market to inform potential customers about its existence and benefits, which is what Apple was doing with the iPhone 6.

When Launching the IPhone 6, Apple Used Advertising Via Television