General Motors runs magazine advertisements that encourage the purchase of Cadillac automobiles. Which type of advertising is being used?
A)pioneering advertising
B)circumstantial advertising
C)product advertising
D)comparative advertising

Question

Quizplus · Accepted Answer

Product advertising promotes or sells a specific product, such as the Cadillac automobile in this case. Pioneering advertising introduces a new product or category, circumstantial advertising associates a product with a particular occasion or circumstance, and comparative advertising compares a product to its competitors.

General Motors Runs Magazine Advertisements That Encourage the Purchase of Cadillac