Frito-Lay has run television and print commercials in which it shows that consumers prefer Frito's Stax Crisps to Procter & Gamble's Pringles. Which type of advertising is this?
A)competitive advertising
B)institutional advertising
C)comparative advertising
D)pioneering advertising

Question

Quizplus · Accepted Answer

This is comparative advertising, as Frito-Lay is specifically comparing their product (Stax Crisps) to a competitor's product (Pringles).

Frito-Lay Has Run Television and Print Commercials in Which It