The goal of one type of advertising is to influence demand for a specific brand of good or service. Such advertising is less informational and more emotional; the emphasis is on brand name, recall, and favourable attitude toward the brand. What is the type of advertising being described?
A)pioneering advertising
B)objective-specific advertising
C)competitive advertising
D)comparative advertising

Question

Quizplus · Accepted Answer

This type of advertising is competitive advertising, as its goal is to influence demand for a specific brand over its competitors by creating emotional connections and favourable attitudes towards the brand. Pioneering advertising focuses on introducing a new product or category to the market, objective-specific advertising aims to achieve a specific goal such as increasing sales, and comparative advertising directly compares a brand to its competitors.

The Goal of One Type of Advertising Is to Influence