Pepsi Cola often directly compares itself positively against Coca Cola in its advertising. What kind of advertising is this?
A)contrasting advertising
B)comparative advertising
C)pioneering advertising
D)differentiational advertising

Question

Quizplus · Accepted Answer

Pepsi Cola's advertising technique is comparative advertising, where the brand is directly compared to its competitor, Coca Cola, to highlight its own superiority.

Pepsi Cola Often Directly Compares Itself Positively Against Coca Cola