What is the term for an attempt by the marketing manager to induce store patronage through selling a product near cost or even below cost?
A)odd-even pricing
B)leader pricing
C)price skimming
D)base skimming

Question

Quizplus · Accepted Answer

This is known as leader pricing, where a product is sold at or below cost to attract customers to the store. It is also referred to as loss leader pricing.

What Is the Term for an Attempt by the Marketing